Our Team

Once Upon an App shares staff with its parent company, West Third Street Media.  This team is comprised of experts in mobile app technology in areas of leadership, research and development, programming, creative digital art, project management, quality control and communication.



Libba is the senior member of the team (in more ways than one).  She has started up several companies and loves the blend of technology, practicality and design. She has taught school, been a stockbroker, run a REIT, dabbled in politics, developed real estate, started a website company, and worked for the NC government. She is now back in Winston Salem with some of her old Web friends, and new friends developing Apps and educational technology. She has an undergraduate (BS) and a graduate (MBA) degree from Wake Forest University where she is a trustee.



Noel began working as a freelance IT consultant in 1996, specializing in integrating database, web and mobile applications, and in the convergence of voice, mobile, media, networking and data. His primary clients were small to midsize companies, and he has done everything from wiring networks, building firewalls, administering Linux and Windows servers, to writing custom PHP, MySQL web applications.

From 1989 to 1996, he worked at Wake Forest University, growing into the position of Academic Computing Manager, and creating the university web site, nominated for Best Campus-Wide Information System in the 1994 Best of the Web Awards.

At OnceUponAnApp, he manages development of apps and eBooks that have climbed into the top ten positions in their respective categories multiple times. He led a team of programmers that created the ProFilePlanner.com service, and continues working with the team to improve and refine it. Connect with Noel on LinkedIn.




Grant Wilmoth, our Creative Director has spent the last 25 years as an illustrator, designer and art director for various Fortune 500 companies (MCI, American Express, HanesBrands), educational/entertainment market as well as various national editorial/entertainment publications. Connect with Grant on LinkedIn.
Portfolio: www.doodlefish.com



Eric has been a professional software developer since 1996. Prior to that he taught 4th grade for four years. Until 2006 the focus was on building imaging tools (data-tech.com) for: scanning, faxing, document processing, secure archival PDF, and OCR. Clients that have used these tools include: Lexmark, HP, Microsoft, Wachovia, Unisys, US Dept of Education, US Dept of Indian Affairs, State Farm, The Smithsonian Archiving Division, Ryder, Siemens, Comcast, and PBS. This work was done in C, C++, MFC, ATL and C# and included thin web clients for image acquisition.

From 2006 to 2009 he participated in a web monitoring solution (elkmonitor.com) that included recording client scripts, and playing scripts back from servers around the world. This included being the architect and lead developer for a full implementation of all major TCP/IP protocols and an error tolerant HTML parser with JavaScript and session support. This work was done in Managed C++, C#, HTML, JavaScript and SQL on SQL Server.

At Amazon.com in Seattle, WA from 2009 to 2011 he was the team lead for 6 programmer analysts. During this time he worked in the global finance division and coordinated response to issues that involved millions of transactions and billions of dollars. Many of the most challenging were primarily issues of scale as Amazon constantly pushes the envelope for big data, processing terabytes of data in hours with highly architected custom solutions. This work was done in C++, Java, Perl and SQL/TSQL on Oracle.

Since 2011 Eric has been working with the iActive Learning team, launching the iActive music, video and book store, as well as participating in the initial launch of the ProFile Planner and being a primary contributor for two major releases since the initial launch. This work was done in PHP, HTML, JavaScript, CSS, SQL on MySQL.